Liah Yoo is one in every of fave skincare Youtubers. Based mostly in Seoul, Liah labored for Amorepacific, the largest magnificence model in Korea, for 2 years earlier than quitting to pursue her dream as a content material creator.
Her channel is a treasure trove of skincare knowledge with a give attention to Okay-beauty, sincere product evaluations and enjoyable vlogs on what she’s as much as (typically, jet setting throughout the globe). Her candy and down-to-earth character shines by means of her movies, making them a pleasure to look at. Warning: put together to binge watch them.
I not too long ago had the pleasure to interview Liah Yoo. We chatted about her skincare philosophy, the merchandise and coverings she swear by and her thrilling newest enterprise (she’s engaged on her personal skincare line!!):
1. When did you turn into fascinated about skincare?
I used to be all the time fascinated about skincare however I had a really unhealthy relationship with skincare for a very long time. Once I had zits, I used to be obsessive about shopping for skincare merchandise that gave me hope in clearing up my pores and skin solely to understand there’s actually no magic tablet in skincare. At one level, I used to be making use of greater than 12 merchandise. It wasn’t till final yr that I began respecting my pores and skin and studying extra in regards to the pores and skin over studying about merchandise.
2. What’s your skincare routine like?
My skincare routine is fairly minimal.
AM: Skip cleaning. As an alternative, I saturate a beneficiant quantity of hydrating essence on a cotton pad to wipe off the surplus construct ups. I am going in with the identical hydrating essence with a patting movement, then moisturizer and end with sunscreen.
PM: Double cleaning (cleaning oil then a delicate gel cleanser) and moisturizing is a staple. Then I would come with remedy merchandise primarily based on what my pores and skin wants every night time. Glycolic acid, hydrating serum, face oil, sleeping masks are in my arsenal for the time being.
3. If you happen to might solely use three skincare merchandise for the remainder of your life, what would they be?
First, WHY WOULD YOU DO THIS TO ME!!! hahaha. The cleanser I formulated (that’s not out on the earth but however hell sure, I’m bringing it!!!), Primera Miracle Seed Essence, and Elta MD UV Clear Broad Spectrum SPF 46!
4. What are your favorite skincare manufacturers and why?
Primera: There isn’t any product from Primera disillusioned me to date and it appears to be properly coveted by lots of Koreans. Primera invests loads in researching new botanical actives and discovering potent antioxidant energy from vegetation. Many of the merchandise are light but efficient in boosting your pores and skin’s immunity.
Amorepacific: Amorepacific was one model that didn’t permit worker low cost once I was working for AP company. It’s a kind of legacy manufacturers that CEO could be prepared to take a position tons within the R&D and the merchandise actually do converse for itself. The formulation is superior and so they create superbly high-performance merchandise that WORK. The cons are {that a}) it’s bloody costly and b) it has a robust perfume.
COSRX: I like how COSRX retains their substances quick and easy. There’s no any pleasure issue on this model, to be sincere, however it’s a model that I can belief within the efficacy. And hey, it’s actually inexpensive! I discover their system to be much less irritating than many different manufacturers utilizing the identical concentrations of actives.
5. What are your prime 3 skincare tricks to care for your pores and skin?
1) Extra is rarely extra: Over-cleansing, over-scrubbing, over-doing with actives, over-using merchandise greater than you want… these are a recipe to torturing your pores and skin barrier perform. All of your pores and skin needs from you is a little bit of TLC 🙂
2) Your pores and skin shouldn’t be separated out of your physique: Our pores and skin shouldn’t be an impartial organ, due to this fact solely counting on topical remedy isn’t going to offer you a wholesome glow you’re going for. Take the time to breathe, sweat and gasoline your physique. Stress much less, relaxation extra and final with skincare, apply solely the stuff your pores and skin craves.
3) Give extra credit score to your pores and skin: Your pores and skin is already fairly good at doing its personal issues; rejuvenating, repairing, and naturally exfoliating. So respect that and attempt to work with it, not in opposition to it. Belief your pores and skin greater than you belief any recommendation you discover on-line. And don’t neglect to offer some self-affirmation whereas doing skincare! As a result of we do it to really feel good anyway 🙂
6. What skincare therapies (facials, microdermabrasion and so forth) do you frequently have carried out?
Regardless of the actual fact pores and skin therapies are such a factor in Korea, I don’t go in for pores and skin therapies frequently. I’ve carried out twice this yr. If you happen to’re coping with any pores and skin concern, visiting a derm or esthetician can actually assist in guiding you thru a focused regime. Nevertheless it’s positively not in everybody’s price range.
If I do go to a facialist, I ask for non-invasive therapies resembling LED remedy, or oxygen peel. Handbook extraction is one thing I ask for too as I’m in opposition to of selecting or squeezing my very own pores and skin. I attempt to keep away from any invasive therapies resembling laser therapies.
7. What way of life habits do you may have that assist you to preserve your pores and skin in prime form?
Although my schedule is fairly hectic, I nonetheless goal to sleep for a minimum of 6 hours. 8 hours is right! My outdated self would by no means sacrifice on social life over sleeping however I understand how worse my pores and skin will get once I deprive on sleep.
My weight loss program is sort of excessive in good fat, particularly important fatty acids. They stability my pores and skin which helped my pores and skin immensely for being acne-free. I go for antioxidant-rich meals and keep away from dairy merchandise and sugary meals.
And I religiously apply sunscreen it doesn’t matter what!
8. What’s in your make-up bag?
I’ve been rocking a foundation-free face these days, due to this fact, I don’t want to hold further powder or a cushion to the touch up. Woohoo! It’s so liberating. Solely a lipstick is in my purse. My favourite for the time being is Jean Queen by Lipstick Queen.
9. You’re launching your individual skincare line. Are you able to inform us extra about that?
Completely! I had two the explanation why I wished to create my very own skincare line. One, the trade is complicating issues far an excessive amount of. Second, I’m seeing so many individuals being overwhelmed and confused discovering the “proper” skincare answer.
With regards to skincare, there are too many merchandise, too many developments, an excessive amount of recommendation, 1,000,000 lotions, cleansers, serums, toners and an entire lot of complicated data taking away the enjoyment of skincare. And this naturally educated us to disregard our strongest voice—cravings, instinct, our emotions. Now we’re extra used to listening to what a model advises us to do than to concentrate to what our physique is signaling by means of our pores and skin. So we find yourself shoving merchandise that our pores and skin doesn’t essentially crave ensuing to extra sensitivity and irritation.
And after being within the magnificence trade and the YouTube house for years, I knew that I wasn’t alone. Skincare actually doesn’t need to be this difficult. There shouldn’t be any guidelines. So long as a product or a routine makes you are feeling good, that’s the healthiest skincare you could apply.
So I’m hoping what I convey to the world would assist reset what a traditional skincare routine is to you, and take away all of the ought to do’s and speculated to do’s in skincare. In order that we are able to merely really feel rattling good, in and out.
That’s all I can share for now! Because of Lovely With Brains for giving me the chance to share about my challenge 🙂
Thanks, Liah!
Don’t neglect to take a look at Liah’s Youtube channel, if you happen to haven’t already. It’s also possible to sustain together with her on Instagram and Twitter.
About Gio
Hello, I am Gio. I am a no-nonsense, tell-it-like-it-is pores and skin coach and author on a mission that can assist you obtain your finest pores and skin day ever – day by day. I bust skincare myths and debunk advertising jargon that can assist you determine what’s well worth the splurge and what’s finest left on the shelf – utilizing science, not hype. I additionally provide skincare consultations that can assist you create one of the best skincare routine on your distinctive wants.