Come on, make some Noyz. That is shorthand for “make some folks ask you what fragrance you are carrying since you scent so good and inform them it is from Noyz,” FYI.
After bursting onto the scene in June 2024, the genderless perfume model, which focuses on “uncooked, actual, and genuine storytelling,” has gone viral on TikTok, getting the stamp of approval from creators like Jake Shane, Madeline Argy, Tara Yummy, and extra. Now, the model is solidifying its presence available in the market in the easiest means: by launching stable scents. On September 27, Noyz’s The Strong Perfume Pair is becoming a member of the 5 sprays already of their repertoire, bringing new mild to 2 bestselling scents: the gourmand Unmute and fruity floral Love Membership.
Forward, the whole lot to know concerning the new launch—together with the way it performs into founder Shaun Neff‘s imaginative and prescient for Noyz’s future.
Noyz
The Inspiration
If one thing’s not broke, you are not supposed to repair it. However you can broaden upon the unbroken factor and create one thing equally stellar.
“We selected to launch our Unmute and Love Membership fragrances in a stable format as a result of we wished to create one thing that was not solely progressive, but additionally adaptable to our customers’ lives,” Neff tells Byrdie. “The Strong Pair brings the luxurious of perfume right into a extra private, versatile expertise. It’s about giving folks the freedom to layer, refresh, or change their scent effortlessly all through the day, all whereas being conscious of sustainability.”
A harbinger of future model route packaged in a modern, refillable bullet, the brand new arrival additionally permits Noyz to cement their place within the trade.
“I see The Strong Pair as a chance for us to lean into testing new codecs with our group to gauge demand for increasing perfume into extra of a way of life class—an space the place we imagine we’ll excel,” the founder provides.
Noyz
The Method
Regardless that conventional mist fragrances are presently far more in style than solids in a general-availability sense, there’s one thing to be mentioned about how impressed the alternate format is. In addition to transportability (as talked about, the model opted to case the solids in a single, swappable magnetic bullet—it is concerning the measurement of your favourite lipstick—so you may select what is going to discover its means into your bag that day), you may simply apply them precisely the place you need them.
As soon as dabbed “anyplace with a heartbeat,” the moisturizing balm warms to your physique to launch your chosen scent all through the day. Each created by Robertet perfumer Jérôme Epinette, Unmute is “daring, unapologetic, and designed to encourage confidence” with notes of vanilla, black plum, and amber, whereas Love Membership “captures a softer vibe” with Turkish pink rose, saffron, and ebony woods.
“We selected Unmute and Love Membership for the launch of our stable format as a result of these two scents really embody the essence of NOYZ,” explains Neff. “Collectively, they provide the right steadiness—permitting you to modify between moods or layer them for one thing completely distinctive. By beginning with our bestsellers, we’re giving our customers the prospect to expertise the flexibility of stable perfume in a means that feels each acquainted and thrilling.”
Noyz
Find out how to Use a Strong Fragrance
Whereas the straightforward reply right here is “apply perfume and go about your day,” you may have a little bit extra enjoyable with The Strong Pair.
“My favourite means to make use of the stable fragrances is layering,” says Neff. “I like beginning with Unmute on my wrists for that daring vibe, then including a contact of Love Membership to steadiness it with one thing a little bit extra private. I am going to additionally swap up my scent all through the day, and the stable format makes it easy to hold and reapply.”
The founder provides that the most effective a part of the solids is the “management you get” when making use of them. That, and I am going to add the truth that they exist usually.