We could earn fee from hyperlinks on this web page. Every product featured has been vetted and chosen by our editors.
For a protracted whereas, magnificence retailers like Sephora and Ulta have been the first methods magnificence lovers stocked up their must-have merchandise. As soon as on-line buying turned the norm, although, companies like Amazon rose to prominence because the go-to store for magnificence merchandise. These days, TikTok Store has established itself as one of the vital well-liked locations to buy fairly actually something, however most prominently, magnificence.
TikTok Store is thought for offering customers with a ridiculously straightforward buying expertise and typically suspiciously good costs, which has raised concern amongst customers relating to the validity of the merchandise (much like the concern of non-verified sellers on Amazon). Regardless of these issues, TikTok Store stays one of the vital well-liked methods customers purchase magnificence merchandise immediately, and a current examine by Appeal.io revealed by WWD revealed that one magnificence model is main the cost as the preferred on the buying platform.
Tarte Cosmetics Guidelines TikTok Store, Research Exhibits
If you happen to’ve been on magnificence TikTok for some time, you’ve most likely seen creators showcasing wonderful offers on Tarte’s viral merchandise. And people offers are paying off. In response to Appeal.io’s examine, Tarte is the fastest-growing magnificence model on TikTok Store, racking up a whopping $21.5 million in gross sales since final September. One of the best-selling product from the model? The enduring Finest-Sellers Trending Trio ($39).
Additionally making the listing of best-selling TikTok Store manufacturers and merchandise was the Ayurvedic magnificence model GuruNanda, which secured second place by leveraging traits like oil pulling. In third place is WavyTalk, with its hair-smoothing Thermal Brush ($36) bringing in $12.6 million, adopted by the Beachwaver Co. and Canvas Magnificence Model, rounding out the highest 5.
