The ROTATE x H&M Collaboration Is SO Celebration Season-Coded

Do not forget that ROTATE x H&M collaboration final 12 months that us Brits could not get our palms on? Properly, the 2 manufacturers joined forces for a second time – this time together with the UK market, thank God – and when you’re gearing up for celebration season, you are going to need in.

Launching on the tenth October, the capsule assortment consists of 15 items which might be spot on for any festive occasions you have received lining your calendar. Assume: dramatic puff sleeves, rhinestones, metallic jacquards and zebra prints.

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H&M

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H&M

ROTATE was based again in 2018 by artistic administrators Jeanette Madsen and Thora Valdimars when the pair mirrored on the lacking gaps in their very own wardrobes and determined to behave on creating their dream silhouettes.

It is perhaps smaller than their normal designer collaborations – assume again to H&M x Rokh, H&M x Rabanne, H&M x Mugler and so forth – however ROTATE x H&M goes to be simply as mighty. ROTATE has turn into a model synonymous with empowering celebration items that take inspiration from Nineteen Eighties shapes – one thing H&M can solely complement.

Talking on it, Jeanette and Thora stated they needed to keep up their retro-centric id with “a return to the identical decade, seeking to our muses like Blondie, Michelle Pfeiffer and Princess Diana.”

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H&M

The color palette of the line-up combines traditional black and oxblood purple (very on development for AW24) with vibrant bursts of pink, vibrant white and glowing silver. Even the denim designs have obtained a ROTATE remedy by way of metallic coatings in a “rejection of traditions” and encourages “confidence and boldness from the wearer,” they stated.

Ann-Sofie Johansson, head of design womenswear and artistic advisor at H&M agreed, including that Jeanette and Thora “have such an eye fixed for joyful, refined design that makes individuals be ok with themselves.” Precisely what you need this time of 12 months, actually.

Browse the 15 ROTATE x H&M collaboration assortment items beneath, and bookmark them forward of subsequent week’s launch. Every little thing will probably be accessible on-line at hm.com and in choose shops (Kings Street and Regent Avenue in London) from Thursday tenth October.

Save whenever you store the H&M x ROTATE collaboration assortment with these H&M low cost codes at checkout. For extra from GLAMOUR UK’s Senior Commerce Author Georgia Trodd, comply with her on Instagram @georgiatrodd.