Soccer stars weren’t the one elite athletes who crammed the display screen at Sunday evening’s Tremendous Bowl. A Nike advert featured U.S. Olympic gold medallist Sha’Carri Richardson, alongside a number of different feminine sports activities stars, utilizing highly effective clips of the athletes to strengthen Nike’s slogan, “Simply do it,” and encourage girls and ladies to rise above doubt and criticism in sport. “There’s one assure in sport,” Nike captioned its put up on Twitter. “You’ll be advised you possibly can’t do it. So do it anyway. You may’t win. So Win.”
There’s one assure in sport. You’ll be advised you possibly can’t do it. So do it anyway.
You may’t win. So Win.
🎤@officialdoechii pic.twitter.com/Fcu9VXQbnA
— Nike (@Nike) February 10, 2025
The advert begins with a clip of Richardson prepared within the beginning blocks, awaiting the gun. She’s decked out in a Nike outfit with a tulle cape, accessorized by her iconic lengthy hair and nails. “You may’t be demanding,” narrates Grammy-winning rapper Doechii (whose actual title is Jaylah Ji’mya Hickmon). “You may’t be relentless. You may’t put your self first–so, put your self first.”
Becoming a member of Richardson within the advert are WNBA star Caitlin Clark, U.S. Open champion Aryna Sablenka, Spanish soccer participant Alexa Putellas and Olympic gymnast Jordan Chiles. Clips of the athletes nodding and gesturing on the digicam as Doechii narrates are interspersed with clips of them mid-competition–together with Richardson hurtling to a 2023 World Championships title.
Since inking a five-year, $20 million contract with Nike final March, Richardson has turn out to be a outstanding title in main occasions and spectacles. In July, she starred in Nike’s inspiring marketing campaign, “Profitable isn’t for everybody,” alongside Jakob Ingebrigtsen, LeBron James and Serena Williams. Simply final week, Richardson was named to the Met Gala’s host committee, becoming a member of a distinguished group of athletes, designers, actors and musicians.
The sprinter rose to fame when she shattered the 100m collegiate file in her freshman 12 months at Louisiana State College, and has since gone on to win 100m gold on the 2023 world championships in Budapest, and 100m silver and 4 x 100m gold at Paris 2024.