2024 was all arms on deck for me and my workforce at our company headquarters in Austin, Texas and it all the time makes me pleased to share the 12 months’s highlights that we made occur to raised serve you, our loyal associates and prospects! With the ability to share private updates like these is one among my favourite components of being a small, founder-led enterprise. So right here you go. A number of the most noteworthy issues that occurred at Renée Rouleau in 2024 and a sneak peak into 2025!
We Launched Three New BODY Care Merchandise (As seen on the At the moment present!)
I took a little bit of focus off of the face this 12 months and wished to supply some options for the pores and skin in your physique in addition to a wellness product. These are so enjoyable and you’ve got been loving them!
- Wake Me Up Bathe Spray – This one will completely degree up your bathe expertise. Mist is in your bathe partitions and activate the water and your entire bathe is reworked right into a eucalyptus awakening. Critically, it’s so good. And we’ve gotten a lot suggestions from the boys in your lives which might be loving it, too. (Code phrase for, he stole mine!)
- Bedside Physique Balm – This one will completely degree up your bathe expertise. Mist is in your bathe partitions and activate the water and your entire bathe is reworked right into a eucalyptus awakening. Critically, it’s so good. And we’ve gotten a lot suggestions from the boys in your lives which might be loving it, too. (Code phrase for, he stole mine!)
- Again & Physique Buffing Towel – I’m completely obsessive about exfoliating the physique for super-smooth pores and skin, conventional physique scrubs that you must scoop out of a jar aren’t all the time sensible to make use of. Say whats up to a simple strategy to slough off dry pores and skin cells throughout your complete physique, together with hard-to-reach areas just like the again. I take advantage of this twice per week and observe with physique oil and my pores and skin feels completely unimaginable.
We Launched a New Eye Creme (Hiya to fresher-looking eyes!)
- Hydrabounce Firming Eye Creme – I packed quite a bit in right here with the 4 predominant issues the pores and skin across the eyes wants — peptides, humectants, antioxidants, and restorative lipids. I get requested quite a bit, “Renée, do eye lotions actually work?” Sure and right here is why.
When you’re in Austin, we additionally launched in-store decide up. Whenever you try on-line, you are actually in a position to choose that possibility and are available say Hello to our workforce!
We Gained Two Magnificence Awards!
Relaxation Day Masque received an Attract Better of Magnificence award for “Greatest In a single day Masks”. Whereas there are numerous magnificence awards on the market, Attract is the OG and really the equal of successful an Oscar! (Higher Than Balm received final 12 months!)
Our new Bedside Physique Balm received a Individuals magnificence award in order that was very thrilling, too. It’s such a pleasure to share my professional formulation with you. Every one is crafted with love and care, from my arms to your pores and skin, for actual outcomes.
Our 2024 Greatest Promoting Merchandise Have been…
On this order.
- Anti Bump Answer
- Vitamin C&E Remedy
- Pores and skin Restoration Lotion
- Elderberry Soothing Toner
- AHA/BHA Blemish Management Cleanser
- Weightless Safety SPF 30
- Triple Berry Smoothing Peel
- Speedy Response Detox Masque
- Hydraboost Rescue Creme
- Moisture Infusion Toner
Our merchandise had been shipped to 37 international locations! And we’ve acquired over 300 5-star evaluations, we love to listen to your suggestions that our merchandise are fixing your pores and skin considerations.
Creating skincare merchandise is an intuitive artwork fueled by having touched hundreds of faces and listening to individuals’s pores and skin considerations over the previous 35 years. That is…The Renee Approach.
Our Merchandise Are Now Accessible For Buy in Spas and Med Spas
The most important information of the 12 months…for the primary time EVER, our merchandise are actually being offered by means of estheticians and skincare professionals throughout the US! I perceive that you simply, our loyal prospects, wish to expertise our merchandise in actual life. To the touch, to scent, attempt one thing new and maybe get a Renée Rouleau facial, is one thing you’ve gotten been asking for.
I’ve turned down quite a bit of alternatives to have my line offered elsewhere. Massive field retailers have knocked at my door and I received’t even entertain a dialog with them. I’m simply not concerned about following the trail of so many manufacturers the place the main target then turns into gross sales and numbers. All for the sake of the almighty greenback. Founders lose their soul after they have traders respiration down their neck. I see all of it too typically and that’s simply not for me. (I fortunately personal 100% of my firm and I speak about loads of this on the Shiny podcast.) However, the considered having my merchandise out in the actual world (vs simply on-line) could be very thrilling and I couldn’t have chosen the appropriate individuals to symbolize my line — estheticians and educated skincare professionals. These are my individuals and I’m simply so excited!
We have now 22 PRO companions to date and that checklist is rising the entire time. It’s a brand new space of enterprise for us so we’re taking it sluggish for the second. See the place to purchase Renée Rouleau and thanks for supporting our companions!
New Estheticians Added to Our Group
Talking of estheticians, again after I owned skincare spas in Dallas (and beforehand in Boston) I used to be round estheticians the entire time. After we closed down the Dallas spas 5 years in the past, and I used to be now a 100% product firm, I wasn’t round estheticians anymore and missed it. I get loads of new concepts from them so within the spirit of getting again to my roots, we are actually using extra estheticians to serve numerous roles comparable to new product improvement, buyer care, social media and advertising and marketing and in the end, to serve you higher. We have now lately employed estheticians Amanda and Maddie who you’ll work together if you name or electronic mail us. We’re all the time right here to provide that private contact.
Me and my esthetician workforce. Amanda (left) and Maddie (center).
It simply feels so good to lean into the individuals who have all the time been a part of my success — those that contact faces and really perceive pores and skin on a deeper degree. We communicate the identical language. In case you are an esthetician and wish to be notified after we are hiring, apply right here.
We Celebrated 28 Years of Renée Rouleau Pores and skin Care
At all times a ‘pinch me’ second to be in enterprise this lengthy. My aim was to assist others turn into extra assured of their pores and skin and am simply really grateful that your assist nonetheless permits me to do that! I’ve been at this 35 years now and I simply might by no means consider doing anything. Thanks, really. Right here’s a enjoyable throwback video.
The ‘FLO-vember’ Problem Custom Continues
As a lot of , my husband Florian of twenty-two years (and COO of our firm) handed away six years in the past from a brief battle with most cancers. Yearly in November (his birthday month) when he was alive, we did ‘The FLO-vember Problem” the place we dedicated to a well being aim and did it every single day for the month. (We normally did burpees, ugh!) Me and the workforce have continued this custom and it’s all the time a reminder of the significance of fine well being and retains his spirit round. I do know he’s proud.
Estheticians and Dermatologists Unite
One of many issues I like most about being within the magnificence business is the individuals I get to fulfill and be taught from. This business has a number of the brightest, most revolutionary, inventive individuals, and I by no means get bored with studying from them.
An enormous spotlight in November was not solely getting to talk for the second 12 months on the Science of Skincare Summit however this 12 months I performed three roles: I used to be a speaker, the co-chair of the esthetician monitor and an exhibitor showcasing our line. What’s tremendous cool about this summit is that it brings estheticians and dermatologists collectively. That is very uncommon. All of us have the identical function, which is to assist enhance lives by enhancing pores and skin however our approaches will be completely different and we haven’t all the time performed nicely collectively within the sandbox.
That is now altering and we’ve a newfound respect for each other for a way we view and deal with pores and skin and this summit is an instance of that. It was an honor to be on a panel with well-known dermatologists (like Dr. Pimple Popper!) representing my fellow estheticians.
I’ll once more be the co-chair subsequent 12 months so if you’re a licensed skincare skilled, please be a part of me.
What You Can Count on in 2025…
At Renée Rouleau, we’re not about merchandise. We’re about touching individuals. And I hope in some small means, I’ve touched your life. #TheReneeWay
You’re in the very best arms.
XO,
Renée
Movie star Esthetician & Skincare Skilled
As an esthetician educated in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare skilled has created a real-world answer — merchandise which might be formulated for 9 various kinds of pores and skin so your face will get precisely what it must appear and feel its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “probably the most passionate pores and skin practitioner we all know.”