On Thursday, PUMA unveiled its boldest and most inspiring international model marketing campaign but, “Go Wild.” The marketing campaign is aimed toward each skilled athletes and hobbyists, encouraging them to unleash their wild vitality and let their true colors shine. Kicking issues off, PUMA launched what could possibly be one of the best working commercial we’ve ever seen–a brief function, centred round on a regular basis, novice runners, utilizing a traditional hip-hop tune to seize the enjoyment within the “runner’s excessive.”
“Go Wild” emphasizes self-expression and private development by means of sport. Future iterations of the marketing campaign will function tales of previous and current observe and area legends and PUMA ambassadors, together with Tommie Smith, Usain Bolt and Mondo Duplantis. All through their careers, these iconic athletes have captured the essence of the initiative and demonstrated the best way to unlock genuine greatness by means of sport.
The 76-year-old international sports activities model appears past merely celebrating excellence, working to encourage athletes to embrace their emotional reference to sport. Set to run by means of 2026, the marketing campaign will rotate by means of selling numerous sports activities and international occasions, capturing the “runner’s excessive” of sports activities like basketball and soccer.
The launch additionally highlights PUMA’s newest footwear fashions, the Deviate Nitro 3 and Foreverrun 2, as the final word instruments for chasing that runner’s excessive.
“This new model marketing campaign represents a brand new imaginative and prescient for sport and a brand new chapter for PUMA, aligned with the expectations of a youthful technology and rooted in PUMA’s historical past,” says PUMA CEO Arne Freundt. “We wish to encourage the skilled and on a regular basis athletes to look inside themselves to seek out their very own greatness and have the braveness to unleash their true selves.”