11:11 Media, the worldwide powerhouse co-founded by Paris Hilton and media govt Bruce Gersh, is formally making its mark on the wonder trade, with plans to unveil its first merchandise as quickly as 2025—beginning with skincare.
The brand new division, aptly named 11:11 Magnificence, is led by Guthy-Renker advertising and marketing govt Alexandra Marsh, who has been named cofounder and chief govt officer, based on WWD. The outlet studies that the road has been in growth for 2 years and is a three way partnership between the 2 firms. 11:11 Magnificence will be part of a roster of notable manufacturers below the Guthy-Renker umbrella, together with JLo Magnificence, Westmore Magnificence and Cindy Crawford’s Significant Magnificence.
The model is optimistic about its future success, largely because of Hilton’s affect and experience within the skin-care area. “I imagine she’s an knowledgeable in it,” Marsh informed WWD. “She’s been caring for her pores and skin the appropriate method since a really younger age. And I’d say, she has as a badge of honor in that she’s additionally one hundred pc pure. She hasn’t had something completed, no Botox, no injectables. And that was one thing vital to her that I actually wished to lean into.”
11:11 Media introduced the thrilling information on Instagram, sharing a couple of hints about what followers can count on. “This new magnificence and wellness firm will convey Paris’s iconic imaginative and prescient to life with high-tech, high-performance merchandise designed to assist everybody dwell their most assured, iconic lives,” the put up learn. “11:11 Magnificence is about to redefine magnificence requirements with innovation, ardour and creativity at its core. Prepare for the primary assortment, dropping Spring 2025—Paris is obsessed and so are we!”