Olivia Rodrigo’s First Lancôme Marketing campaign Is Going Viral

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It’s no odd Tuesday as a result of Olivia Rodrigo’s first Lancôme marketing campaign has formally dropped, celebrating 10 new shades of the model’s beloved L’Absolu Rouge Drama Matte Lipstick ($35), now with upgraded packaging and a refreshed components. The launch comes simply weeks after the 21-year-old singer-songwriter was named world model ambassador for the enduring French magnificence large.

Within the marketing campaign imagery making waves throughout the web, Rodrigo wears shades 399 Haute en Pink and 430 Plum Dependancy. Within the glamorous pictures, she stuns in monochrome outfits that complement every matte lipstick superbly, alongside along with her signature winged eyeliner, voluminous lashes and a contact of blush.

“The collection of lipstick shades for Olivia’s marketing campaign was fastidiously chosen to replicate her private fashion,” Marie-Eve Dove, International Advertising and marketing VP, Lancôme, instructed Forbes. “We wished to spotlight the extreme, wealthy colours of the L’Absolu Rouge Drama Matte assortment, which presents a variety of shades that go well with each pores and skin tone. The distinction between the daring lip colours and Olivia’s pure, minimal make-up was designed to showcase the trendy, refined vibe of the gathering.”

Olivia Rodrigo for Lancôme
Lancôme
Olivia Rodrigo for Lancôme
Lancôme

Store the Shades

The packaging is as luxe because it will get, full with a gold petal design and the oddly satisfying click on mechanism that releases the cap and snaps it again into place. However past its aesthetic attraction, the components is supercharged to ship a surprisingly moisturizing matte end you’ll really wish to attain for this winter.

“Trying into the science, The L’Absolu Rouge Drama Matte components is exclusive resulting from its use of sunshine diffusing powders, which create a soft-focus impact and guarantee a clean, even utility,” Dove added in dialog with Forbes. “The lipstick’s excessive protection is paired with an modern mix of intense pigments and hydrating elements like ceramides and our distinctive mix of Grand Rose Extracts. This ensures the colour applies evenly, with out drying or flaking, whereas retaining lips feeling comfy.”

Bought? Store a pair extra of the brand new shades we’re loving beneath.


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