Milan Vogue Week is proof that the “ugly” consolation shoe is right here to remain

Designer trainers have change into so mainstream that there appears to be a brand new sell-out collab each month (this season was the Miu Miu x New Steadiness that each trend woman has been on the hunt for) – however what we’re seeing extra lately is designers and celebs alike turning to the “consolation shoe,” the podiatrist-recommended soles which have traditionally been dubbed ugly or elderly-friendly, however at the moment are being made cool with the assistance of a choose few trend homes.

UGG and Birkenstock had been a few of the first manufacturers to kick off the development, churning out covetable designs with the likes of Telfar or Proenza Schouler respectively – however when Ecco partnered with former Chloé inventive director Natacha Ramsay-Levi final autumn, we realised one thing was clearly brewing.

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Then yesterday, historic Italian trend home Fendi celebrated its a hundredth birthday with a runway present throughout Milan Vogue Week, and fashions strutted the runway carrying diaphanous robes styled with — guess what? Purple Wing boots, the economic desert boots, which have been featured in Fendi’s menswear collections for the reason that Nineteen Fifties.

The Fendi x Purple Wing collab on such a momentous event signalled one factor: the consolation shoe is right here keep.

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Fendi x Purple Wing on the Spring/Summer time 2025 present

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Designers massive and small are tapping ergonomic or purposeful shoe manufacturers to create footwear for the lady who would not need to be tottering round city in stilettos. After the pandemic, the skyscraper heel has given option to flats, slides and now, purposeful footwear with a trendy spin.

No extra bringing an additional pair of heels to alter into on the workplace or getting stilettos caught within the escalator grails. Milan Vogue Week has formally put the stamp of approval on the designer consolation shoe.

From Martine Rose’s partnership with Clarks to Loewe‘s cheeky frog slides with Wellipets, take a look at a few of these designer collab footwear which are *truly* made for strolling.