I could also be a magnificence editor however—on the down low—I wasn’t a fan of fragrances till perhaps final yr. Whereas my assortment is small, I’ve discovered myself connecting with a handful of indie manufacturers which have amassed a loyal fanbase, and the one I’ve grown to like probably the most is Phlur. Aesthetically talking, the bottles are stylish and minimalist and look cohesive even with the eye-catching suite of colours (which I additionally love). And, founder-wise, I’ll at all times rally behind an Asian-owned model—not blindly, provided that the merchandise are literally sound and price it. Above all, the scents are distinctive however not too on the market, that means they’re extremely approachable and wearable. I’ve sample-sniffed fairly a bit due to my job, and there are such a lot of fragrances that meld collectively in my mind. Give me one thing to recollect!
Due to its TikTok fame, Lacking Particular person was the primary Phlur fragrance that got here throughout my radar (and has since claimed a spot on this story), however Strawberry Letter has risen to the highest of the ranks. I’ve at all times most popular lighter (sanguine, if you’ll) fragrances, versus heavier, woodsy-musky-liquor-esque vibes, and this scrumptious decide is proof that my nostril hasn’t led me astray. However extra on that in a beat. For now, I hope that in the event you’ve ever come throughout Phlur in your magnificence procuring and did not know what scent to take a look at first, this private information would possibly offer you some readability. Completely satisfied spritizing!
That Juicy First Chunk: Strawberry Letter
Why I find it irresistible: When Strawberry Letter first launched, I keep in mind studying that founder Chriselle Lim’s daughter was the inspiration and, effectively, instantaneous endearment. 🥲 Notes-wise, Strawberry Letter is playful with a classy twist—the candy and tangy strawberry gariguette originated in France, for crying out loud—due to hints of grounding gourmands reminiscent of tonka bean and sugary amber. Despite the fact that I haven’t got kids of my very own, the vibrancy and youthfulness of the scent are obvious—and as somebody who considers themselves a foolish particular person at coronary heart, I discover myself reaching for this scent repeatedly. It is an instantaneous pick-me-up and a reminder to not take every thing so significantly.
Key notes: cassis leaves, strawberry gariguette, wild lily, earthy woods, tonka bean | Scent household: fruity | Sizes: 50 ml, 0.95 ml
Seaside Day in a Bottle: Photo voltaic Energy
Why I find it irresistible: Doubtlessly unpopular opinion: I don’t like seashore days. Okay, I like the concept of a picturesque seashore day, however the actuality is that I get sick of the solar burning its rays into me after about half-hour, get caught up in anxiously reapplying sunscreen, and dread getting sand in every single place, inevitably. Photo voltaic Energy bottles up the essence of a seashore day—whats up, sun-drenched bergamot, sea salt, and photo voltaic musk—with out me having to, effectively, bodily expertise it. The seaside cherry on high? This scent is a 2024 Better of Magnificence Award winner, the last word accolade. Whereas I didn’t take a look at photo voltaic perfumes for that spherical, I’m simply glad this winner is in my life (and perfume rotation) now. It is brilliant but comforting—an ideal stability for an on a regular basis scent.