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Kendall Jenner went towards the grain along with her Coachella 2025 outfit. After years of championing the basic desert competition uniform—you recognize, fringe vests, distressed denim shorts, leather-based equipment, and moto boots—the supermodel confirmed up in a milkmaid costume. Sure, cottagecore is nonetheless having a second (on TikTok, persons are actually saying the girlies are carrying farm clothes to the membership), nevertheless it was nonetheless a shock to see Jenner, a Coachella veteran, break from custom.
She saved the styling pared down and minimal, pairing the butter yellow frock with fashionable tiny black sunnies, a single gold bangle, and thong sandals. Her glam was tender, and her bob was parted down the center with a slight flipped-up end.
Whereas it’s true Jenner stood out among the many many crochet two-pieces, cowboy boots, and western hats, her look was completely on-trend for just a few key causes. First, the Proenza Schouler costume (which retails for almost $600 and is known as the Kendall) got here in butter yellow, the shade of the 12 months. It additionally featured a corset-inspired, waist-cinching bodice—a silhouette that’s dominated crimson carpets all season. And at last, as talked about, it leans into the rising milkmaid aesthetic, popularized by TikTok creators like Nara Smith and seen everywhere in the runways at 16Arlington, Chloé, and Collina Strada. It’s a mode that’s simple to decorate up or down—with heels, flip-flops, or sneakers.
If the worth of Jenner’s costume gave you sticker shock, fret not—there are tons of comparable kinds in the marketplace which might be simply as cute and way more budget-friendly. I’ve rounded up just a few of my favourite dupes under.