You might not have heard of Damson Madder, however belief us, it’s going to quickly be on everybody’s lips if the girlies at Copenhagen Vogue Week have something to say about it.
Their capacity to catapult micro tendencies into the model stratosphere has been properly confirmed. Arms up in the event you, too, instantly stocked up on Havaianas or gingham prints after seeing them everywhere in the Danish capital. After this season, you may guess on lace skirts and low-slung belts discovering their approach into everybody’s wardrobe this fall.
And typically, an under-the-radar label will get the Danish It-girls’s stamp of approval and luxuriate in the same trajectory. This season, the most recent indie label to search out favour truly hails from the UK – particularly, Camden in North London.
Designer Emma Hill based Damson Madder in 2020 after turning into disillusioned by the style trade’s wasteful practices – and sought to create a extra thought-about and accountable label. Whereas experimenting with varied recycled and natural materials and dyes, Emma quickly found her favorite hues – ‘damson’, a plum, and ‘madder’ a pink plant – and the remainder was historical past.
4 years later, sustainability continues to be on the coronary heart of Damson Madder, with a gradual and conscious manufacturing cycle and restricted releases of 15-35 types per drop to minimise extra inventory.
“We at the moment are going into rather more element with all parts resembling buttons, thread and wadding inside jackets, which can now be 100% recycled on all clothes from November of this yr,” Emma tells us. It is smart, then, that the model has discovered such an ideal slot in Copenhagen Vogue Week, the capital of sustainable trend the place all of the manufacturers exhibiting on the calendar are required to fulfil stringent sustainability necessities.
“Even earlier than Damson Madder was born, Copenhagen as a metropolis was a large supply of inspiration to me personally. Town has its personal distinctive strategy to trend – easy however with a definite perspective on styling, which has positively impressed the model. On a cultural stage, Copenhagen’s world-leading strategy to sustainability as a metropolis can also be inspirational to Damson Madder as a model,” provides the designer.
Acielle StyleDuMonde
Acielle StyleDuMonde
The emotions are clearly mutual. The road model set from Polly Sayer to Patricia Zhou generated tons of trend inspo at Copenhagen Vogue Week, styling Damson Madder’s autumn/winter 2024 assortment with aplomb. The model’s signature playful printed tops and vests had been paired with indigo selvedge denims made seamlessly from the dead-stock denim rolls on the manufacturing unit ground, whereas frilly co-ords and borg jackets had been accessorised with cowboy boots and chunky trainers.
The primary drop of the autumn assortment hits shops on August 14, so get impressed by these trendy influencers under and get a head-start including some items to your want record.