What actually makes a luxurious fragrance luxurious? Maybe it is the seductive curve of the bottle and weighty, jewel-like lid. Or the uncommon elements that come alive in your pores and skin. Possibly it is purely concerning the designer label and the way the scent telegraphs style.
If it is all the above, you have most likely already spritzed Sogno In Rosso, which performs with syrupy and spicy notes – from the frothy foam on a latte to nose-twitching black pepper – and boasts a reputation tag constructed from the identical cloth as a couture robe.
When Maison Valentino launched the perfume as a part of its new Anatomy of Goals assortment, the style home boldly declared it was a “high fashion” fragrance. And identical to that, a brand new time period entered our magnificence vocabulary.
Couture perfumes are the VIPs of the perfume world. They are not a part of the mass-produced designer fragrance crowd, and so they’d sniff on the thought of being a business hit. Somewhat, they’ve the identical exclusivity as a high-fashion, high fashion robe – and judging by the proliferation of couture perfumes, it is a rising development.
It is the explanation Rabanne has additionally launched into the effective perfume area. Regardless of the success of blockbusters like Girl Million, it needs to attraction to area of interest perfume lovers who place worth on craftmanship, artistry and storytelling, a spokesperson for the model advised a packed room of magnificence editors on the launch of La Assortment Rabanne in Paris.
Really, storytelling performs a giant half within the attraction of couture perfumes. It is like a wormhole right into a designer’s archives, the place the scents draw inspiration from the style home’s heritage.
Take Comète, the most recent addition to Chanel’s Les Exclusifs assortment. Its vivid, powdery scent is an homage to a blinding star- and comet-shaped necklace in Chanel’s first Excessive Jewelry assortment. Equally, Dior has La Assortment Privée, which it describes as “a particular connection between couture and perfume” – a cool £255 for every 125ml bottle.
After which there’s Balmain’s new Les Éternels assortment, housed in ribbed bottles which might be a nod to the model’s unique 1946 scent. If the smash TV present Succession have been a fragrance, I think about it might scent precisely like Balmain’s Carbone: darkish, horny, highly effective and wealthy.
And is not that the actual level of a luxurious perfume – to scent dangerously and addictively costly?
Forward, the most recent ‘couture’ perfumes to spend money on now…
For extra from Fiona Embleton, GLAMOUR’s Affiliate Magnificence Director, observe her on @fiembleton.