We don’t must guess the color of Charli XCX’s underwear — SKIMS made it fairly straightforward to know what’s occurring down there. The pop icon and brat summer season catalyst has been tapped to entrance SKIMS’ newest marketing campaign selling the model’s new cotton line.
For those who’ve been residing underneath a rock (perhaps even a coconut tree) otherwise you’ve chosen to be extremely offline this summer season, you then in all probability will not know that Charli XCX has been having the summer season of a lifetime after releasing her newest album, brat, again in early June.
Since then, the pop star has seen an inflow of fame, so it’s solely proper she bought a coveted main slot in a SKIMS marketing campaign. The favored shapewear and intimates model led by Kim Kardashian has made a repute for all the time being on prime of the most well liked developments in popular culture, tapping key stars who, very similar to Charli, are the second, from Bridgerton‘s Nicola Coughlan to soccer participant Jude Bellingham and even Sabrina Carpenter for its campaigns. SKIMS is simply as chronically on-line as all of us are.
Within the newest marketing campaign, Charli XCX poses sporting the shapewear model’s brand-new cotton run and cotton fleece types. The marketing campaign was additionally shot by resident it-girl Petra Collins, who appears to be photographing all our faves.
Petra Collins/Courtesy of SKIMS
Petra Collins/Courtesy of SKIMS