We all know which manufacturers NewBeauty readers belief most in terms of their hair—click on right here for our record of the ten hair-care manufacturers used most—however the place do they buy them? Our latest survey of 1,500+ readers* revealed some fairly fascinating buying patterns. Let’s dive in.
No shock right here—Ulta Magnificence dominates as the favourite vacation spot, with 56.1 % of readers heading there for his or her hair-care wants. The retailer’s profitable mixture of status and drugstore manufacturers, coupled with their fashionable Beautiful Hair Occasion—a three-week, semi-annual sale that includes each day magnificence steals—makes it a pure alternative for savvy buyers trying to fill up on their favourite merchandise at each value level.
Sephora follows as an in depth second, drawing in 51.8 % of buyers polled, with its curated choice of luxurious and professional-grade hair care manufacturers and beneficiant Magnificence Insider rewards program protecting magnificence lovers coming again.
Amazon additionally has a stable grip available on the market, with 39.9 % of readers clicking ‘add to cart’ on the e-commerce big. Many readers (34.4 %) are additionally going straight to the supply, shopping for instantly from their favourite manufacturers’ web sites.
Goal’s carved out its personal house within the magnificence sport, attracting 33.4 % of our readers, whereas spas and salons nonetheless pull in a good 29.4 % Walmart and Nordstrom spherical out the record, drawing 17.4 % and 14 % of buyers, respectively.
Did your favourite magnificence vacation spot make the record?
*Supply: BeautyEngine Superior Analysis, 2024