By the Numbers: Right here’s The place Readers Buy Their Hair Care

We all know which manufacturers NewBeauty readers belief most in terms of their hair—click on right here for our record of the ten hair-care manufacturers used most—however the place do they buy them? Our latest survey of 1,500+ readers* revealed some fairly fascinating buying patterns. Let’s dive in. 

No shock right here—Ulta Magnificence dominates as the favourite vacation spot, with 56.1 % of readers heading there for his or her hair-care wants. The retailer’s profitable mixture of status and drugstore manufacturers, coupled with their fashionable Beautiful Hair Occasion—a three-week, semi-annual sale that includes each day magnificence steals—makes it a pure alternative for savvy buyers trying to fill up on their favourite merchandise at each value level.

Sephora follows as an in depth second, drawing in 51.8 % of buyers polled, with its curated choice of luxurious and professional-grade hair care manufacturers and beneficiant Magnificence Insider rewards program protecting magnificence lovers coming again.

Amazon additionally has a stable grip available on the market, with 39.9 % of readers clicking ‘add to cart’ on the e-commerce big. Many readers (34.4 %) are additionally going straight to the supply, shopping for instantly from their favourite manufacturers’ web sites.

Goal’s carved out its personal house within the magnificence sport, attracting 33.4 % of our readers, whereas spas and salons nonetheless pull in a good 29.4 % Walmart and Nordstrom spherical out the record, drawing 17.4 % and 14 % of buyers, respectively.

Did your favourite magnificence vacation spot make the record?

*Supply: BeautyEngine Superior Analysis, 2024


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