After dealing with criticism over its disappointing 2024 medal design, the Boston Marathon has made a triumphant comeback. The world marathon main unveiled their shiny new 2025 {hardware} on Wednesday, with the caption, “New medal unlocked,” and acquired an overwhelmingly optimistic response. “Incredible design with the brand new unicorn,” one Instagram remark learn. “That’s a medal price struggling for! Thanks a lot for listening to us.”
The 2025 Boston Marathon medal design encompasses a shiny, gold, embossed unicorn on a white crest cutout centrepiece. A blue perimeter is engraved with the phrases “129th Boston Marathon” and “Boston Athletic Affiliation.” Though now a full circle–departing from its earlier half-circle design, the medal intently mirrors the 2021 version.
“A phoenix rising from the ashes of the 2024 dumpster fireplace,” one remark reads.
“That’s niceeee, can I commerce in my 2024 medal please?” one other person wrote.
Final 12 months, the Boston Marathon confronted backlash for straying from the modern cutout medal design used since 2021. Customers on social media known as it “cheesy” and “low-cost”. Moreover, the race’s main sponsor, Financial institution of America (BofA), was spelled out in full alongside the underside for the primary time–and runners didn’t hesitate to voice their distaste for the design alternative. Now, the BofA reference is proscribed to only a refined emblem.
Whereas this 12 months’s medal design drew reward, the conventional Adidas celebration jacket didn’t. Unveiled in December, the C$160 garment drew widespread disapproval from racers, who argued its high quality did not mirror the Boston Marathon’s status and C$330 registration payment.