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YSL Magnificence has introduced Bianca Jagger as the ultimate U.S. Voice for its digital sequence for Libre Flowers & Flames, its sun-kissed perfume that debuted in August.
Closing this chapter for the model, Jagger shares what “Libre” means to her by way of video and nonetheless content material. Shot and directed by Tyler Mitchell, the artistic sequence drops in numerous chapters all through 2024 over digital and social channels. The challenge celebrates the distinctive and distinctive voices of those that “burn to bloom,” leaving their marks for generations to return.
“We’re thrilled and honored to collaborate with Bianca Jagger on the Libre Flowers & Flames digital sequence,” mentioned Juliette Ferret, Basic Supervisor, YSL Magnificence U.S., in a launch. “Her unwavering pursuit of freedom for all completely displays our Libre messaging ambitions. And her voice brings added depth and which means to our challenge.”
The model additionally added that the style icon and human rights advocate embodies the Libre philosophy. “Dwelling authentically, she has carved her personal path all through her profession, and she or he is the embodiment of ladies’s empowerment.”
Jagger posted comparable sentiments on her social media. “At present I’m excited to share the @yslbeauty video for LIBRE FLOWERS & FLAMES. The identify of the perfume, LIBRE, means freedom in English and Spanish. I used to be born in #nicaragua and since then, the pursuit of freedom, has been an existential goal in my life…I realized that to be free, my very own existence needed to turn out to be an act of riot. I’m proud to be a #yslbeautypartner as a result of I really like the concept of a model selling the idea of #freedom#libreflowersandflames.”