Alex Cooper is the face and voice of a technology. So, relating to her funds, she is aware of the right way to reel it in together with her podcast Name Her Daddy, which changed into one of the crucial worthwhile podcasting networks ever.
Alex Cooper and her former roomate Sofia Frakyln conceptualized Name Her Daddy as a intercourse and relationship podcast of their New York Metropolis condominium and have become one of many quickest rising podcasts within the 2010s. In simply a few months, it was acquired by Barstool Sports activities, and the listenership grew from 20,000 to greater than 2 million in just below a 12 months.
Now, she’s spearheading essentially the most profitable podcasting community in historical past. So what’s her web price and the way a lot does she earn?
What’s Alex Cooper’s web price?
Alex Cooper’s web price is reportedly $60 million, in line with Movie star Internet Value. Forbes reported that she earned $22 million in 2024 and was included within the High Creator Earners record of that 12 months.
How a lot early earn from Name Her Daddy?
When she first began at Name Her Daddy, Dave Portnoy of Barstool Sports activities paid each Sofia and Alex $70,000 a 12 months on their contracts. As podcast viewership grew, the 2 have been approached by Portnoy to remain on the firm.
“He stated, ‘For those who keep at Barstool for yet one more 12 months, you possibly can personal Name Her Daddy.’ Sofia didn’t need to take the deal however I did. So I stayed,” Alex stated in her docuseries. “I spotted the Daddy Gang was larger than each of us. After I was going out by myself, I needed to look inward and work out the place I needed to take the present. I’ve by no means completed a podcast the place I’ve to speak for an hour on my own.” She revealed that she and Sofia “have been making the corporate tens of millions of {dollars}.”
“We completely deserved extra money,” Alex stated within the episode, explaining, “However sadly, we had signed a three-year contract with Barstool Sports activities and so they owned our IP, so Sofia and I went in collectively and we renegotiated our contract.”
Sofia disclosed to Rolling Stone that negotiations led to a choice for Barstool to personal 100% of the alcohol rights to something Name Her Daddy-related in perpetuity. They’d additionally earn 7% of their merch gross sales (it was beforehand solely 2%) which Sofia didn’t comply with.
The Sofia with a F podcast host opened as much as the journal that she was remoted shortly after the autumn out, and he or she didn’t know the right way to deal with the backlash. “I believe [Alex] promoting it for that quantity was only a testomony to what I used to be saying all the time, which is what I used to be chastised for. I used to be known as grasping past perception,” she informed the journal. “Individuals heard the quantity $500,000 and that’s a shit ton of cash. However when one thing is bringing in a minimal of $11 million a 12 months and it’s your face, your persona, your extraordinarily private tales, it’s not, actually. We noticed how a lot it bought for, proper?”
A 12 months after Alex agreed to remain at Barstool, she left the corporate and signed a 3-year, $60 million contract with Spotify in 2021. The settlement was the second-biggest podcast deal ever struck on the time. The podcast made a pivot from its traditional intercourse subjects to movie star interviews. The host interviewed expertise like Jane Fonda, Publish Malone, Gwyneth Paltrow, Anna Kendrick, Hailey Bieber, Miley Cyrus, Zayn, Christina Aguilera, and Chelsea Handler.
In 2023, she and her husband Matt Kaplan launched The Unwell Community, which homes podcasts like Madeline Argy’s Fairly Lonesome and Harry Jowsey’s Boyfriend Materials. The podcast community used to host Alix Earle’s podcast
In late 2024, Alex Cooper struck a cope with SiriusXM for a historic deal price $125 million, sources say, and covers a bit of over three years. “The model had solely grown since being at Spotify,” Cooper informed Forbes of the model new deal that consists of Name Her Daddy and the Unwell community.”I knew the cash could be there. The deal was extra about what different issues individuals may give Name Her Daddy and Unwell that may assist us develop.”