A Truthful Summer time Fridays Evaluation From 4 Editors 2025

All services featured are independently chosen by editors. Nevertheless, StyleCaster might obtain a fee on orders positioned by its retail hyperlinks, and the retailer might obtain sure auditable knowledge for accounting functions.

Each It Lady (or It Boy) owns a product from Summer time Fridays. The sweetness model has constructed one thing of a cult following—thanks partly to its founders’ skilled backgrounds. Launched in 2018 by Marianna Hewitt, a blogger-turned-influencer, and Lauren Eire, a former TV information anchor and journalist, the duo created a model that feels extra like a motion—or a lifestyle. From its identify to its branding and packaging, Summer time Fridays captures the essence of what a straightforward, breezy life in California seems like. In response to the model’s web site, Hewitt and Eire got down to “reimagine” their very own routines in a non-fussy, versatile means. Their first product, the Jet Lag Masks
, rapidly turned a bestseller, setting the stage for a full skincare and cosmetics line.

Since then, Summer time Fridays has landed within the arms of celebs like Sofia Richie, Rosie Huntington-Whiteley, and Jessica Alba (plus each editor and author I do know). However does the model truly reside as much as the hype?

In the case of formulation, Summer time Fridays takes a transparent stance. Every product is freed from harsh chemical compounds, parabens, sulfates, phthalates, silicones, and artificial fragrances. The model’s dedication to scrub magnificence extends past components: its packaging is designed with sustainability in thoughts, utilizing as a lot recycled materials as doable. Consumers may even recycle immediately by the model—ship again 5 empties and get a $25 present card in return.

Summer time Fridays’ Bestsellers and Buzzy New Merchandise at a Look

Now, let’s discuss merchandise. Each magnificence editor has their factor—the one class they don’t play about. Mine is lip balm. From a younger age, I understood the significance of a hydrated pout. So whereas I first tried the Jet Lag Masks years in the past, my true entry into the Summer time Fridays world got here in 2020, with the launch of the Lip Butter Balm
. I began with Pink Sugar, and let me inform you, I couldn’t reside with out this factor. I’m very choosy about balms, and this one checked each field. It was shiny however not sticky, mild however substantial sufficient to final, and provided a delicate hit of colour. From there, I ventured into different flavors (or colours?)—Cherry, Iced Espresso, Candy Mint. I stored reaching for them. After I misplaced Pink Sugar, I used to be devastated.

So once I was tasked with this assessment, I knew I needed to lean on the opinions of others—and check a number of extra merchandise myself—to determine if Summer time Fridays actually is the correct bandwagon to leap on.

In fact, no assessment is full with no few second (and third) opinions. I referred to as on a few of my fellow editors to check out Summer time Fridays’ most-hyped merchandise. Hold studying for the hits, the surprises, and those we may take or depart.

Editor Evaluations

Heavenly Sixteen All-In-One Face Oil

“I like to look hydrated and glowy, so naturally, I really like face oil. I used to be excited to attempt Summer time Fridays’ face oil
, which launched in 2021, and I’ve been utilizing it for a number of weeks now. I really like how moisturizing and penetrating it’s—it lasts all day and provides me a pure, summer-ready glow. Recently, I’ve been carrying it alone with simply blush and mascara, and I really feel prefer it offers me that effortlessly dewy look. It additionally layers nicely underneath make-up, pairing properly with each my primer and moisturizer. That mentioned, somewhat goes a great distance. You actually don’t want a lot. After I used greater than two drops, it felt a bit heavy—particularly underneath the eyes, the place it will definitely began to sting. So, use sparingly. Aside from that, I’m an enormous fan. —Robyn Merrett, Type & Magnificence Editor

Jet Lag Deep Hydration Serum

“The product description says this serum
absorbs ‘immediately’—they usually didn’t lie. It sinks into the pores and skin rapidly, abandoning solely a comfortable, light-weight layer. It feels cooling and tremendous hydrating, and provides my pores and skin a refreshed-looking glow. I appeared and felt noticeably extra hydrated. My solely qualm is that I personally really feel it is advisable to apply a beneficiant quantity to essentially reap the advantages.” —Robyn Merrett, Type & Magnificence Editor

Lip Butter Balm

“My lips are severely broken and may’t deal with a brand new product longer than every week with out feeling over-moisturized and dried out. I’m more than happy to report that I’ve used up almost my complete tube of Summer time Fridays’ Lip Butter Balm
. It lasts me six plus hours with out having to reapply, and the sunshine brown tinted gloss provides this attractive, juicy gloss to my lips. The flavour of this shade is Iced Espresso, and to be trustworthy, it has fairly a robust scent. It doesn’t final aside from the primary 5 minutes, nevertheless it does take getting used to. Nevertheless, I’m not a espresso drinker and don’t thoughts it.” —Kaili JiMei, Social Media Supervisor

“I’m a believer that the majority lip balms are related. They’ve components to moisturize your lips and that’s that. That mentioned, Summer time Fridays’ Lip Butter Balm
remains to be a darn good one. After carrying it round for a month, I really feel misplaced once I don’t have it. The product delivers a delicate sheen in your lips and leaves it moisturized for hours. It additionally smells and tastes like brown sugar. The tint is adequately subtle so it’s not apparent you’re carrying one thing however pigmented sufficient to provide your lips somewhat little bit of a pop. After I lent it to my good friend who was in determined want of hydration, she instantly purchased a tube after seeing how shiny and supple her lips have been after she used it.” —Jason Pham, Leisure Director

“I’m not a lipstick woman except it’s a pink lip, so I really like that this balm
affords a little bit of colour with out that heavy, matte really feel that you just get from lipstick. Whereas this colour is Cherry, it’s not as deep or pigmented because the swatch is within the above photograph. It’s positively sheer, and a bit pinker. That mentioned, I prefer it as a result of, truthfully, I don’t desire a deeply pigmented balm. It’s additionally buildable, so you may layer this with different lip merchandise, which I typically do. Within the pic above, I lined my lips with Nyx’s Line Loud Longwear Lip Liner within the shade Ten Out of Ten after which smudged it a bit and went in with the Cherry balm. It created this beautiful, comfortable pout. Now it’s my go-to combo.” —Robyn Merrett, Type & Magnificence Editor

“As I discussed earlier than, I’m all concerning the lips—simply not lipstick. The Butter Balm
was my introduction to Summer time Fridays, and truthfully, they will do no mistaken. I’m somebody who at all times wants a shiny, hydrated pout—even when I’m heading to the health club or working to the grocery retailer. I can not stand the sensation (or look) of dry, chapped lips. I critically assume the Summer time Fridays balm is likely one of the finest in the marketplace, particularly with so many shades and flavors to select from. Candy Mint has develop into my on a regular basis go-to, proper behind Pink Sugar. I really like that it’s fully sheer, which makes it good for staying in or working errands. Nevertheless it additionally works whenever you’re doing a full beat and desire a comfortable, impartial lip. I adore it a lot I’ll even apply it earlier than mattress once I’m not utilizing a lip masks or in a single day remedy.” —Robyn Merrett, Type & Magnificence Editor

Dream Lip Oil

“In the case of lip merchandise, I often solely attain for balms and oils. Glosses might be annoyingly sticky, whereas lipsticks usually don’t have a lot slip to them and may generally look too dry and crusty as soon as utilized. That’s why I used to be happy to check Summer time Fridays’ Dream Lip Oil
within the Midnight Berry shade. Upon first swatch, I fearful the method can be too cheesy and heavy on my pout, however fortunately, I used to be mistaken. The lip oil thins out when you coat your complete pout in a clean, even layer and doesn’t really feel sticky like a real gloss. My lips really feel moisturized and nourished at any time when I swipe on this product. As for its lasting powers, after round three hours of consuming a bagel, pretzel chips, and hummus, sipping water, and chit-chatting on the workplace, the Dream Lip Oil was nonetheless intact, and I hadn’t even reapplied as soon as but. The semi-sheer heat berry colour can also be so fairly and delicate. It’s the right shade for spring and summer season, particularly if you’d like your lips to seem like you simply bit right into a berry popsicle.” —Katie Decker-Jacoby, Commerce Editor