We could earn fee from hyperlinks on this web page. Every product featured has been vetted and chosen by our editors.
DIBS Magnificence, the breakthrough cosmetics line and NewBeauty NB100 recipient, simply made its debut into brick-and-mortar retail by means of an unique partnership with Ulta Magnificence. The rollout formally started on August 26, and choose DIBS Magnificence merchandise are actually gracing the cabinets of over 590 Ulta Magnificence shops throughout the US. They’re additionally out there on ulta.com, launching by means of Ulta Magnificence’s rising model platform, Sparked.
Based with the mission to simplify magnificence routines for busy shoppers, DIBS Magnificence gives easy-to-use, must-have make-up designed to ship extra. The model’s viral hero merchandise, together with the Desert Island Duos, promise fast and impactful make-up with minimal effort.
DIBS Magnificence’s dedication to wash magnificence aligns completely with Ulta Magnificence’s Aware Magnificence initiative. The model’s merchandise are licensed vegan, cruelty-free, gluten-free and talc-free. They’re additionally secure for delicate pores and skin and have undergone each allergy and dermatologist testing.
For cofounder and sweetness influencer Courtney Shields, this launch represents a full-circle second. “I’ve been purchasing at Ulta Magnificence since I used to be a teen and it’s a full-circle dream to have the ability to deliver each my mother and daughter into shops to expertise our model on their cabinets,” Shields mentioned in a press launch. “We knew from our first assembly that Ulta Magnificence was the precise dwelling for our model.”
Jeff Lee, cofounder and CEO of DIBS Magnificence, sees this partnership as a big step in direction of the model’s objective of changing into a “50-state model.” With this launch, DIBS Magnificence could have a presence in 46 states. “We have been extraordinarily considerate about discovering the precise associate that amplifies our dedication to welcoming folks into the DIBS expertise with vivid and open areas. Ulta Magnificence is the dream associate for us in our shared mission to ‘mix the principles’ for right this moment’s shoppers.”
Maria Salcedo, senior vp of merchandising at Ulta Magnificence, can be enthusiastic in regards to the partnership: “Giving magnificence lovers extra of what they love, we’re excited to solely welcome rising coloration cosmetics model, DIBS Magnificence, to our assortment as they make their retail debut. For the primary time, our friends can discover, experiment, and play with DIBS’ completely paired blush, contour, and glow-giving bronzer sticks in shops, making it simpler than ever to seek out their preferrred shades for an unmatched, on a regular basis look.”