“The newest pressed and setting powders are an enormous step up from those we used to know,” assures Krupa Koestline, a beauty chemist and chief beauty officer at KKT Labs, including that manufacturers like Uncommon Magnificence “actually nailed it” on their formulation. “These powders are tremendous high quality and mix into the pores and skin superbly, so you aren’t getting that cakey look. They make the most of ultra-light emollients and powders that assist the product keep put longer and never switch as a lot.” Consider these new powders as what a BB cream is to basis: Quite than including a noticeable layer of make-up, they sit flippantly on and transfer with the pores and skin, gently blurring your pores and skin’s pure tone and texture reasonably than making an attempt to cowl it up utterly.
Should you’re not fairly able to dive head-first right into a matte second, you may nonetheless profit from having a powder in your make-up bag. “Developments come and go, however everybody wants a superb setting powder. I undoubtedly suppose there’s a place for each dewy and matte merchandise within the make-up universe,” says movie star make-up artist Katie Jane Hughes, who’s working with Tower28 for the launch of its GetSet powder. “Sure areas, like below the nostril or eyes, should not be too dewy, and setting powder is ideal for mattifying these spots.” The professional says that powder may even add oomph to a spotlight: “Making use of powder round your mouth or below your cheek may improve dewy highlights [on other parts of your face], making them pop.”
What units these newer formulation aside from extra conventional pressed powders is that they’re finer, extra versatile, and general extra natural-looking.“Individuals had been petrified of powders up to now as a result of the particles was so thick,” movie star make-up artist Hung Vanngo advised Attract backstage on the Oscar de la Renta pre-spring 2025 present, the place Uncommon Magnificence’s new formulation was used on fashions (Vanngo is Selena Gomez’s long-time make-up artist). “I like glowy, wholesome pores and skin,” he mentioned. “However sure areas must be managed.”
Movie star make-up artist Sean Harris, who has labored with Beyonce and Jordan Chiles, agrees—including that there’s a high quality line between dewy and drowning in sweat. “Particularly through the summer season warmth, it’s essential to create a velvety matte complexion that also seems contemporary and may face up to the weather,” he says.
Make-up artists seemingly aren’t the one ones who approve. Though most of those launches are too new to measure metrics, Hourglass launched its Vanish Airbrush Pressed Powder in April; the model says it bought out inside 72 hours. And per Google Developments, “pressed powder” is at the moment being looked for greater than ever (or at the least since 2004, the earliest 12 months obtainable for monitoring).