After what seems like years for the reason that final one, H&M lastly introduced it is newest designer collaboration earlier this month: Magda Butrym H&M, approaching the twenty fourth April.
Immediately, the manufacturers granted us full entry to the lookbook – which means we are able to now see each merchandise that’ll drop on-line (at hm.com) and in choose shops, and bookmark something we would need beforehand. Truthful warning; it is doubtless you will really need all the things.
Titled Femininity in Bloom as a nod to Butrym’s Polish heritage and distinctive voice in style, it comes six months after the success of ROTATE x H&M and marks the high-street retailer’s twenty first 12 months of iconic collaborations.
Yep, there’s been over twenty years of H&M bringing extra inexpensive iterations of luxurious designs to its devoted viewers. And this one goes to be up there with a few of the greats (assume: Rabanne H&M and H&M Mugler just a few years in the past, plus Isabel Marant, Balmain, Giambattista Valli, Simone Rocha and Karl Lagerfeld again in 2004).
“I actually see this assortment as an opportunity to ask individuals into our world. Every bit brings its personal sense of Slavic romance whereas paying homage to the historical past of our model,” Magda says. On the coronary heart of all of it? Roses. Each printed and as corsages. To the Polish designer, it is the image of womanhood; mushy and assured, delicate and unbiased, arresting and ever-growing.
“We’re thrilled to be inviting individuals into Magda’s highly effective and poetic world. The gathering is stuffed with vitality and pleasure and speaks to her distinctive abilities,” says Ann-Sofie Johansson, H&M’s Inventive Advisor.
Hasselblad+Topaz