Backed by Sir Mo Farah, Run GP goals to create an revolutionary team-based run sequence involving professional athletes, influencers and celebrities
Sir Mo Farah is backing a brand new and revolutionary operating endurance racing sequence that transforms Formulation 1 circuits into world class operating venues.
The initiative is known as Run GP – a flagship sequence of the World Operating League (GRL) – and its purpose is to revolutionise operating and attain new markets via the merging of elite competitors, mass participation and excessive stakes leisure.
In contrast to conventional marathon racing, RunGP has a staff based mostly format, integrating elite athletes, influencers and superstar backed squads to interact each rivals and followers alike.
The inaugural RunGP, which shall be streamed reside on DAZN, will happen on the Lusail Worldwide Circuit in Doha (Might 9-10), which is residence to the Qatar Grand Prix. Different F1 tracks for this 12 months’s sequence are but to be introduced.
Sir Mo Farah (Getty)
The primary occasion shall be a high-stakes elite staff relay, that includes 4 squads competing over seven 1km laps. There may even be a mass participation race over 7.032km – one sixth of a marathon – designed for runners of all ranges.
Farah’s involvement within the challenge extends to a youth targeted occasion referred to as ‘One Mo Mile’, which sees children race over a mile across the Lusail Worldwide Circuit.
“After I watch athletics, to me, it’s not as thrilling because it as soon as was,” Farah instructed The Unbiased. “How can we make athletics thrilling? How can we make operating thrilling? How do you make operating this large international occasion?
“And that’s what we’re attempting in each manner that we are able to and join. However this concept actually is to make this league one thing that has by no means been heard of and make historical past.”
Run GP states that one in every of their distinctive promoting factors is their potential to make use of know-how to reinforce the expertise for these each competing and watching.
Lusail Worldwide Circuit (Getty)
One instance of that is superior biometrics, showcasing actual time coronary heart fee, perspiration ranges and AI pushed race analytics.
“For too lengthy, operating has been handled as a person pursuit,” stated Marcel Muenster, CEO of RunGP. “We’re introducing a brand new, commercially viable format the place the spectacle matches the game, the place know-how enhances the viewing expertise and the place participation is accessible to all. The potential for innovation in operating has been untapped and we intend to alter that.
“Operating is essentially the most accessible sport on the earth but it surely has lacked a structured aggressive league. RunGP gives the lacking piece, creating an expertise that excites each runners and spectators. With elite staff competitions and mass participation at iconic circuits, we’re turning operating into one thing greater than ever earlier than.”
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