In terms of album promotion, working for twenty-four hours on a treadmill with rotating rotating blades behind you could be some of the excessive strategies ever tried. However French rapper Rilès (Rilès Kacimi) took the time period survival mode to a complete new degree to advertise his newest album.
With practically two million YouTube subscribers, Rilès wished a novel approach to mix his passions for working, music and artwork. So he arrange a glass case within the Espace Commines in Paris, stepped onto a treadmill and ran for twenty-four hours straight—all whereas having three rotating blades behind him.
The problem started at midday on Feb. 8 and wrapped up precisely 24 hours later. By the top, Rilès had lined 205.21 kilometres (127.5 miles), with greater than 100,000 followers watching the dwell stream. And to make issues much more excessive? He ran with none music or leisure. Solely the ominous presence of the three rotating blades, and noise of his personal two toes.
Many viewers questioned how Rilès managed to run continuous for a whole day (with out going to the toilet). The key? A black-curtain crew would often encompass him with a blanket, permitting him to seize a bottle and maintain enterprise—with out taking an excessive amount of day off the treadmill.
Whereas Rilès is finest recognized for his music, he’s additionally a critical runner, boasting a 2:55 marathon finest, which he set in Florence, Italy, in 2023.
Although he didn’t got down to break the official Guinness World Report for the longest 24-hour treadmill run—(264.52 km, set by Norwegian ultra-runner Bjørn Tore Kronen Taranger in 2018)—his feat was extra about pushing issues to the intense relatively than data. The excitement surrounding the problem was the right high-energy promo for his album, SURVIVAL MODE, which dropped final month.
Actually, we’d like to see extra artists tackle insane working stunts to advertise their albums—however possibly subsequent time, with out the blades.