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Whereas all eyes had been on Taylor & Travis final 12 months, this time, there’s a brand new viral second capturing everybody’s consideration heading into Tremendous Bowl weekend—and it entails an NFL star, a self-help learn, and what may be essentially the most healthful sideline exercise we’ve ever seen courtesy of AJ Brown‘s Interior Excellence e-book.
Philadelphia Eagles large receiver AJ Brown’s pregame ritual isn’t what you’d sometimes count on from an NFL participant. As a substitute of blasting music by way of headphones or pacing the sidelines, Brown finds his zone by diving into Interior Excellence
, a self-help e-book by Jim Murphy that’s abruptly turn out to be the must-read e-book of the NFL season.
The Eagles star first made headlines when cameras caught him studying the e-book throughout January’s wild-card sport in opposition to the Inexperienced Bay Packers. What occurred subsequent was nothing in need of extraordinary: Murphy’s Interior Excellence
e-book skyrocketed from Amazon’s 523,497th place to claiming the primary spot on the bestseller checklist, with a mind-boggling gross sales enhance of 53,273,200 p.c—sure, you learn that quantity proper!
“I used to be not anticipating that. An actual reward,” Murphy informed The Related Press on January 13, 2025, clearly shocked by his e-book’s sudden surge in recognition. “I simply checked out Amazon final night time and it acquired to No. 1, in order that was a shock. It had most likely by no means been increased than most likely 8 or 9,000.”
So what’s acquired this Professional Bowl large receiver reaching for a e-book as an alternative of an power drink throughout video games? Nicely, Interior Excellence
is one among Brown’s secret weapons for staying cool below stress. “This sport is 90% psychological and 10% bodily for me,” Brown shared in a social media submit. “I convey it to each sport and I learn it between every drive. I take advantage of it to refocus and lock in regardless of what could transpire within the sport good or unhealthy.”
The timing couldn’t be extra good because the Eagles put together to face the Kansas Metropolis Chiefs in Tremendous Bowl LIX. The crew even dropped a hype video that includes Brown’s now-famous sideline studying classes—as a result of apparently, the key to soccer greatness would possibly simply be in your native bookstore.
When some speculated that Brown turned to the e-book out of frustration throughout a sport the place he had only one reception, he shortly shut down that narrative with refreshing honesty: “I wasn’t annoyed in any respect. I figured that’s what y’all most likely thought,” Brown informed ESPN’s Tim McManus. “Why do you all the time assume I be annoyed? Dang. I prefer to learn!”
As Tremendous Bowl Sunday approaches, it appears Eagles Nation isn’t simply rallying behind their crew—they’re racing to bookstores to find their very own, ahem, Interior Excellence. And whereas Murphy may need traditionally been a Seahawks fan, he’s made it clear the place his loyalties lie: “Now, it’s the Eagles.”
If you wish to channel your individual interior champion (or simply discover out what has Eagles Nation so captivated), you possibly can seize your individual copy of Interior Excellence
proper right here
. Drawing from over six years of analysis and his personal expertise as a former Chicago Cubs participant, Murphy teaches readers the way to overcome nervousness, break by way of psychological blocks, and carry out below stress—whether or not you’re catching passes within the NFL or juggling life as a busy mum or dad. Via sensible workout routines and psychological strategies, the e-book reveals you the way to develop self-mastery, let go of what you possibly can’t management, and discover function past simply chasing happiness. Hey, if it’s ok for the NFL sidelines, it would simply be the mindset refresh you’ve been in search of!