Adanola has collaborated with Kendall Jenner. We repeat: influencer-adored activewear label Adanola – the one which was based in Manchester circa 2015 and went viral for his or her slogan-adorned sweatshirts – has joined forces with the one and solely Kendall Jenner. Simply weeks after she debuted that killer jaw-length brunette bob in distinction to the earlier golden blonde fashion she rocked.
The consequence? A thought of edit of activewear staples, basic sweats and elevated separates that spotlights Jenner’s prime picks from Adanola’s newest assortment. Styled by Carlos Nazario and shot by Sean Thomas in Los Angeles, it is the whole lot our January wardrobes want.
When you’ve achieved as little as opened your Instagram app over the course of the previous, to illustrate… three years, you may have noticed Adanola. You may not realise it, however Adanola has been there. Not-so-quietly turning our lockdown-induced obsession with loungewear into one thing completely mainstay.
Adanola is now the prime contender on the activewear scene for cool and minimalist items that bridge the hole between figuring out and lounging about. Want motivation to get again into the gymnasium? Head to that yoga class? Be part of Pilates? Adanola has obtained you.
The crux of Adanola’s success is easy. Each. Single. Merchandise on website matches the following. A capsule athleisure wardrobe, if you’ll – the place every bit pairs completely each different (in addition to the vast majority of your pre-existing wardrobe.) And that is what we champion. The typical girl will put on simply 20% of her wardrobe 80% of the time, however Adanola’s tonal collections push us within the sartorial path of a wardrobe stuffed totally with garments we’ll truly put on. And none that we do not.
Kendall’s assortment follows that precise rule, the place items comply with a core palette of navy blue, burgundy, white and gray – and new launches make an look alongside a few of Adanola’s core merchandise. Working example: the Final Leggings in Navy, which have bought over 1,000,000 items since they launched again in 2020, and the wear-everyday white crew socks.
(When you’re questioning whether or not they’re value investing in, take it from an Adanola obsessive: they’re. The leggings have a seamless edging to make sure they by no means dig in, a flattering match, and are reduce in a buttery-soft cloth, whereas the socks are the thickest, comfiest which have ever graced my toes. I do not put on the rest).
As for the brand new launches? The Final Strappy Sports activities Bra, Brief Sleeve Prime, and Seam Element Zip Pocket Leggings have all been launched in a brand new, vibrant cobalt blue colour-way which Kendall appears completely fab in. Stated colour-way has additionally been used on the Movement Outsized Sweatshirt, which you are just about assured to wish to reside in.
“I had a lot enjoyable capturing the brand new Adanola marketing campaign,” Kendall Jenner mentioned of the gathering. “Collaborating with such a gifted staff of creatives was inspiring, and the consolation and high quality of the brand new assortment made the expertise actually distinctive.”
“Kendall represents the fashionable Adanola girl — effortlessly fashionable, adaptable, and at all times on the go,” provides Hyrum Cook dinner, founding father of Adanola. “We’re thrilled to have her deliver our imaginative and prescient for this
assortment to life, as she completely embodies the mix of kind and performance we try for in each
piece.”
Obtainable solely on Adanola.com from 7pm GMT on eighth January, the gathering is on the market in sizes XXS to XXXL, with costs starting from £32.99 to £79.99.