In a single weird allegation, an worker claimed to the newspaper that Djerf designated a bathroom within the workplace for using simply herself and her “favorite” workers, placing an indication on the door studying “please don’t use!” in English. When the signal fell down, the newspaper alleges, an worker was made to clean the bathroom as a result of it had been utilized by an unapproved individual.
Djerf herself and Pernilla Bonny, a spokesperson for the corporate, responded to the allegations intimately, together with the bathroom declare. When requested if it was “affordable” that an worker who was not a cleaner ought to have needed to scrub the bathroom, Bonny mentioned “clearly” it was not and they might work to rectify the state of affairs. Bonny defended the suitable of Djerf to have her personal bathroom with a view to “keep wholesome” however mentioned using it by “favourites” would finish.
Others accused Djerf of swearing and performing condescending to her workers, creating an surroundings filled with “terror” wherein workers frequently broke down in tears.
“I’ve by no means been so afraid of an individual in my whole life,” mentioned one, in line with a tough translation.
One other recounted an alleged occasion the place Djerf noticed images of a plus-size mannequin and claimed she didn’t wish to use them as a result of the girl regarded “so fats.” In response to claims that the corporate’s said values of inclusivity didn’t match actuality, Bonny informed the paper that “if there are workers who really feel that we don’t stay as much as our values, it’s clearly one thing we now have to work even tougher on.”
In her personal assertion, Djerf mentioned she doesn’t recognise herself in among the allegations made however apologised to any worker who felt mistreated.
“I take the criticism that has come ahead very severely and wish to be clear {that a} secure and respectful work surroundings is essential for me, each as an individual and because the founding father of Djerf Avenue,” she mentioned, in line with a tough translation. “If any employees member has felt mistreated or ill-equipped of their position resulting from my actions, that’s one thing I’m really sorry for and apologize for. It was by no means my intention to contribute to a piece surroundings that negatively impacts anybody and I’m sorry that there are workers who’ve had such experiences.”
What does the web suppose?
Followers are understandably pissed. On each Djerf’s private social media accounts and ones for the model, individuals are leaving feedback in each English and Swedish about how dissatisfied they have been to listen to the allegations.
In a follow-up story, a reporter for Aftonbladet mentioned that many followers have been saying they’d boycott the model over her alleged behaviour.
Nevertheless, one other Swedish girl founder, Cecilia Blankens, weighed in to defend Djerf, saying {that a} male CEO wouldn’t face the identical scrutiny, in line with the paper.
Am I going to care about or keep in mind this in two weeks?
It’s arduous to say whether or not the allegations will likely be a however blip in Djerf’s profession and repute, or if it can have an effect on her model. However it doesn’t matter what, you’re most likely going to recollect the bathroom factor, as a result of…come on.
This characteristic initially appeared on GLAMOUR US.