Behind the Scenes at Attract’s Second Annual Better of Magnificence Dwell Occasion

Over the weekend, hordes of costumed characters descended into decrease Manhattan for the 18th annual New York Comedian Con, the busiest fan conference on the continent (class leisure). A number of blocks away, the busiest fan conference on the continent (class magnificence) was underway: The second annual Attract Better of Magnificence Dwell. No costumes have been worn, except you rely concealer and lip gloss.

The occasion honored the 357 magnificence merchandise that earned Attract’s 2024 Better of Magnificence seal, culled from the hundreds upon hundreds extra that have been submitted and summarily evaluated by Attract’s magnificence editors, who confirmed up in crimson Better of Magnificence sweatshirts on Saturday to information the plenty.

Ticket holders receiving their complimentary Allure tote bags while checking in at the front desk.

Ticket holders receiving their complimentary Attract tote baggage whereas checking in on the entrance desk.

Sean Sime Pictures

And people plenty, over 1,000 individuals, confirmed up as magnificence editors. Instantly upon coming into the occasion, they have been swept into an area designed after the Attract Magnificence Closet—the place each shelf was laden with product, ready to be examined, swatched, and brought house to like.

Round 9:30am (magnificence editors don’t get to work too early), Attract editor in chief Jessica Merciless welcomed friends to a collection of shows carrying ruby glasses and a carmine crochet costume. “We labored actually onerous, testing for months and months and months, to just remember to have a tremendous new group of winners within the Better of Magnificence membership,” mentioned Merciless. “I hope you study loads about them in the present day. And I hope you get a variety of product. As a result of we are able to’t take it again—so take as a lot as potential!”

Leave a Reply

Your email address will not be published. Required fields are marked *