“The cornerstone of Cult Gaia’s DNA has been solid with the best of making Objets d’Artwork that make you look twice,” the Los Angeles-based vogue and accent label states in its “About Us” part—and it actually delivers on that promise. You’re doubtless aware of most of the label’s iconic items, adored by celebrities, from its cutout Serita Costume to the viral Ark Bag. However now, there’s an entire new class to like; Cult Gaia has formally entered the wonder area with the launch of Cult Gaia Eau de Parfum ($228) —accessible now.
The perfume assortment debuted with three scents—Mast, Noor, and Zan—every a Farsi phrase that pays tribute to founder and designer Jasmin Larian Hekmat’s Iranian roots. As she advised Elle, venturing into perfume felt like a pure development for the model. “A lot of why I began Cult Gaia is to create issues that join individuals and anchor reminiscence in a second,” she advised the outlet. “Many individuals come as much as me and say, ‘I’ll always remember once I wore this Cult Gaia piece.’ I’ve a horrible reminiscence. If I don’t have an image of [something], I neglect. However the one factor that anchors me, apart from what I or another person was carrying, is scent. [Scent] is the factor that ties me to reminiscence and nostalgia greater than the rest—even greater than {a photograph}.”
And the scents themselves? You’ll be able to count on an intriguing mix of contrasting notes that complement one another. “Not solely is the perfume and bottle an objet d’artwork, however every scent enhances our ethos,” Hekmat continued in her interview with Elle. “All the fragrances maintain this duality, which I like. It’s just like the divine female and masculine. [A scent] could have pink pepper with rose, or musk with coconut, one thing candy. The phrase Gaia means chaos. My ethos is constructed on two opposing forces, or chaos coming collectively to create one thing actually, actually lovely.”
Naturally, no dialogue of Cult Gaia’s new scents can be full with out mentioning the bottles. Every design is a murals, with curved, arch-like bases in a matte end with a barely translucent look. Every perfume is topped with a big, marbled spherical cap that enhances every bottle’s shade palette—inexperienced on inexperienced, creamy marble on yellow, and peachy marble on coral. For sure, they’re each bit as eye-catching because the model’s vogue and equipment.
Hold scrolling to buy Cult Gaia Eau de Parfum—simply in case you haven’t already began clicking “add to cart.”