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There was a time within the not-so-distant previous that I purchased magnificence merchandise from Amazon paying no thoughts to who they have been bought by or the place they have been shipped from. A few unhealthy experiences with questionable product packaging and well-past expiration dates and I’ve discovered my lesson. Fortunately, magnificence manufacturers have gotten higher at slicing out the guesswork. With so many manufacturers now launching official Amazon storefronts, we may be extra assured that the wonder we’re shopping for from the mega-retailer is legit. (In NewBeauty‘s Amazon storefront all the things is brand-verified, too.)
And it’s not simply the buzziest or latest manufacturers which have tailored to the business’s fast-changing retail panorama. Increasingly of the timeless manufacturers I used to stroll counter to counter to take a look at in department shops (within the golden years of mall buying) are opening up digital counters on Amazon. Now I can get my all-time favourite merchandise, with the rest I might presumably want, quick and straight from the supply. Preserve studying for 12 traditional magnificence manufacturers with official Amazon storefronts you may store proper now.
Clinique
My final division retailer counter cease was all the time Clinique, so I used to be ecstatic when the model lastly launched its Amazon storefront earlier this spring. Right here you may store by pores and skin concern, begin a pores and skin evaluation and even chat stay with a Clinique Ambassador. Or, if you happen to’re like me and thousands and thousands of shoppers, you’re beelining straight for his or her legendary cosmetics, like Chubby Sticks, Clinique Glad Fragrance or something Black Honey.
Kiehl’s
Kiehl’s has been a mainstay within the magnificence world since 1851. Its unique apothecary on the nook of thirteenth Road and Third Avenue in New York continues to be there at present. However if you happen to’re nowhere close to the long-lasting storefront, the model formally expanded into Amazon in Could of this yr. Kiehl’s Common Supervisor, John Reed, explains: “Impressed by our heritage as a neighborhood apothecary model, this collaboration permits us to proceed our legacy whereas offering high-performance skin-care options at even better scale.” Store Kiehl’s cult-classics like its Extremely Facial Cream ($39) and the deliciously scented Creme de Corps Soy Milk & Honey Whipped Physique Butter ($49) under, two of my favorites, amongst lots of of different Kiehl’s merchandise.
Elizabeth Arden
Due to TikTok, magnificence manufacturers that will have traditionally been related to older generations are having a social media resurgence. One such model is Elizabeth Arden (a favourite amongst two extra Elizabeths: the late Queen Elizabeth II and Hollywood royalty, Elizabeth Taylor). Each formidable Elizabeths counted on Arden’s unique Eight Hour Cream ($35) as staples of their magnificence routines. It’s nonetheless a best-seller at present, and out there on Amazon.
Revlon
Revlon launched its first merchandise within the early 1900s and make-up artists nonetheless love its top quality and reasonably priced cosmetics at present. Working example: Ashley Graham’s MET Gala glam was due to an arsenal of Revlon make-up. Plus, TikTok customers maintain inflicting this $10 Revlon lipstick to promote out as a result of thousands and thousands of individuals swear it seems flattering on everybody.
Oribe
Once you consider texturizing spray, the primary picture that in all probability involves thoughts is Oribe’s cult-favorite Dry Texturizing Spray ($52), however its entire assortment is splurge-worthy. The model is beloved by hairstylists and celebrities and has a line for each concern, whether or not strands want thickening, strengthening, shade care or simply deserve some additional luxurious.
OPI
“Bubble Bathtub.” “Large Apple Crimson.” “Alpine Snow.” “Cajun Shrimp.” These are only a choose few of OPI’s most legendary nail shades. You could find all of them on Amazon, together with OPI’s quite a few collections like unique Nail Lacquer, Infinite Shine or Nature Sturdy vegan nail polishes.
Lancôme
Lancôme wants no introduction amongst magnificence fanatics. The French model affords new and best-selling skincare, make-up and fragrances in its Amazon storefront, together with the Penelope Cruz-loved Superior Génifique serum ($89) and the Teint Idole basis ($57) Emily in Paris star Lily Collins “all the time” has along with her.
Maybelline
If somebody says, “Perhaps she’s born with it,” you recognize what the following line is. That’s how well-known Maybelline is. Maybelline’s endurance as one of many drugstore greats is due to its formulation which might be simply nearly as good as costlier magnificence merchandise. Working example, I do know a number of make-up artists who completely love Maybelline’s hyaluronic acid-infused Lifter Gloss ($12) and swear by Lash Sensational Mascara ($13) above all others.
Olay
Talking of nice drugstore magnificence, don’t scroll previous Olay in your subsequent Amazon haul. Searching for efficient skincare with confirmed elements? Generations of individuals will suggest one among Olay’s science-backed serums, moisturizers, physique washes and extra.
Redken
Salon-grade hair care at house has by no means been simpler, due to Amazon. 1000’s of buyers rave over Redken’s formulation (it’s one of many high hair manufacturers of 2024) for softening, nourishing and repairing strands. Could we suggest the Acidic Bonding Focus ($33)? It situations and revitalizes weak and broken hair in simply 5 minutes.
L’Oréal
With a historical past of spokespeople that embrace Julia Roberts and Helen Mirren, L’Oréal is the definition of legendary. On Amazon, you’ll discover lots of of merchandise, together with its unique Voluminous Mascara (a Kyle Richards‘ must-have) and the waterproof model. (it’s the one mascara that has ever held a curl on my stick-straight lashes.) One other notable L’Oréal Amazon discover: True Match Lumi Glotion ($17). It’s the glow-enhancer Martha Stewart wore on her cowl of Sports activities Illustrated.
Essie
Lastly, nail powerhouse Essie has all its collections featured on its Amazon storefront. From traditional nail polishes to presently trending jelly glosses, hundreds of Essie polishes are only one click on away. Professional tip: Essie discontinues shades fairly often (carry again Clambake!), however generally I can nonetheless discover them on Amazon.
